[Insights Article] Building Bridges Across Generations: How Lioner Empowers South East Asia’s High-Net-Worth Families in Generational Wealth Planning
A Growing Opportunity in South East Asia’s Wealth Planning Market
South East Asia is witnessing remarkable wealth creation, driven by strong GDP growth in countries like Singapore, Vietnam, Malaysia and Thailand, according to McKinsey’s 2024 report.[1] The Asia-Pacific high-net-worth individual (HNWI) segment ranks as the second fastest-growing globally, with a 4.2% increase in wealth and a 4.8% rise in population in 2023, as highlighted by Capgemini.[2] This rapid expansion has fueled significant demand for sophisticated and customized wealth planning solutions in the region.
The South East Asia Boom: Opportunities Then and Now
South East Asia has long been a key market for wealth planning, with a notable shift in recent years as ultra-high-net-worth (UHNW) families move from modest insurance products (US$2–3M premiums) to higher-premium life insurance and savings plans. While wealth transitions from first to second generations are often established, the second-to-third generational shift requires refined strategies. These families, balancing “wealth preservation” and “legacy building”, prioritize stability, risk management, and clear wealth distribution across large, multi-generational networks.
Because Your Legacy Deserves More Than a “One-Size-Fits-All” Solution
A holistic perspective is essential in wealth planning, ensuring comprehensive solutions are tailored to address your unique needs and long-term goals. Wherever you are in the world, Lioner’s highly seasoned and experienced team of consultants brings a wealth of expertise to deliver the right advisory—ranging from deep underwriting knowledge and market insights to cultural understanding—to craft strategies that address the nuances tailored to every unique circumstance.
Katrina Chuk, Consultancy and Advisory Managing Director at Lioner, says, “Lioner also sets itself apart from other companies with its ‘3-in-1’ service—insurance solutions, trust planning, and family office advisory—offering families a seamless, all-in-one wealth management solution. From substantial insurance cases to multi-generational trusts, our expertise spans jurisdictions enabling us to craft bespoke strategies that transcend borders and generations. By staying ahead of market trends and delivering tailored solutions, Lioner has earned the trust of South East Asia’s wealthiest families.”
Complementary Hubs for Wealth Planning
“Singapore or Hong Kong?” This common question need not be a choice, as both hubs offer unique strengths. Lioner’s presence in both locations allows us to serve the diverse and complex needs of South East Asia’s UHNW families seamlessly.
Singapore continues to solidify its position as a leading wealth hub in South East Asia, offering a stable regulatory environment and a growing suite of effective solutions. At Lioner, we work with strategic partners to offer tailored and unique solutions specifically for UHNW clients, from exclusive family group discounts to tailored pricing and customized underwriting, our solutions transcend borders and are designed with the unique characteristics of each jurisdiction in mind, ensuring we deliver value across the region.
Lioner is A Partner for Every Generation
Generational wealth planning is about more than numbers—it’s about preserving legacies, fostering harmony, and securing futures. As we deepen our presence in South East Asia, Lioner is here to help you navigate complex family dynamics, innovate insurance solutions, and plan for the future.
With Lioner, your legacy is in trusted hands—today, tomorrow, and for generations to come.
[1] McKinsey’s South East Asia Quarterly Report 2024
[2] Capgemini’s World Report Series 2024: Wealth Management, p.9
